You’ve been told you need marketing automation. But what does that mean? Marketing automation simply refers to software that is available to automate and streamline your everyday marketing actions like email campaigns. Tools, like Infusionsoft, can help you create automated responses based on behavior that your target market displays when interacting with your message. Instead of typing out one message at a time, you can automate the process.

Marketing Automation Saves Time

It takes time to set up marketing automation. But, once it’s all set up, you’ll enjoy the consistent messaging and lead nurturing as buyers move through your sales funnel. Email campaigns can be created and scheduled in advance. They can be released according to your preferences or when a buyer clicks on a link or takes an action that you want them to. You’ll ensure new leads don’t disappear since you can track and refine your message according to their preferences.

Marketing Automation Helps Prioritize Tasks

Marketing automation can help you prioritize marketing tasks and carry them out in a more efficient way. It allows you to automate, track and measure processes so that no one slips through the cracks.  You can use it to segment customers, score them based on when they are ready to buy, and know exactly when you should pick up the phone to close the deal. When you use marketing automation software, you can spend less time on repetitive tasks and more time connecting with your customers on a more personal level.

Marketing Automation is the Key to Efficient Marketing

Marketing is the link between you and your prospects and customers, and marketing automation makes it easier to connect with them on a deeper level. It gives you the ability to collect data on your prospect’s interests so you can tailor your offers and make them relevant. You won’t be blasting spam at potential customers — you’ll be sending them targeted messages specific to their interests and goals. With marketing automation, you’ll be able to track which campaigns are converting so you can put your effort into closing those sales and eliminate costly campaigns that aren’t giving you a return on your investment.

If you are consistently drawing new, organic leads, an effective marketing automation strategy can convert those leads into paying customers. Marketing automation doesn’t do the lead generation for you, but it can make a big difference in converting your leads into sales by delivering highly targeted, personalized messages to your customers that address their needs and break down barriers to closing the sale.

An effective marketing automation platform allows you to see how a buyer interacts with you by tracking email clicks, content downloads, website page visits, and more. It allows you to send your customers content that is grounded in their behavior, tailoring each message based on the customer’s interest and previous actions.

Marketing Automation Helps You Sell More

Marketing automation is the perfect solution for engaging current customers with new content that will educate them and keep them coming back to your company for your leadership and expertise. Customers who have previously bought from you and were satisfied are much more likely to buy from you again. With marketing automation, you can track your customers’ interests to identify other areas in which those customers need your products. You’ll be able to suggest to them products you already have available that they may not be aware of, and you’ll get a better idea of what products your customers are looking for so you can tailor new product development to their needs.

This article contains an affiliate link to Infusionsoft. If you click that link, I may receive a commission upon purchase. However, I highly recommend that you schedule a free consultation with me so that I can share with you how marketing automation can take your unique business to the next level.