What is Automation?

What is Automation?

“Automation” has become a significant buzzword in business, but too many people use it without really understanding what it means. When you talk about automation, and especially when you plan to use it to improve your business, it’s important to know exactly what...
Automating Your Sales Funnel

Automating Your Sales Funnel

As you develop your sales funnel, you want to make sure that you’ve filled all the gaps so no money is leaking out of your sales funnel that belongs in your business! Once you have the sales funnel solidified, it’s time to make it effortless. You can do this by...

How to Identify Gaps in Your Sales Funnel

As a business owner, your sales funnel is a vital part of converting prospects into buyers. Understanding what a sales funnel is, and how to identify and fix the gaps in it is essential to your success. You want to ensure that every new prospect flows smoothly through...

What is Marketing Automation?

You’ve been told you need marketing automation. But what does that mean? Marketing automation simply refers to software that is available to automate and streamline your everyday marketing actions like email campaigns. Tools, like Infusionsoft, can help you create...