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Automate Your Holiday Sales Pipeline

Holidays can be stressful for small businesses. You may be preparing for an influx of sales and revenue. Or, you may be wondering how you can stand out and compete with bigger players in your industry. The holidays bring the reality of a feast or famine sales pipeline to light for many business owners. You […]

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Nurturing Sales Leads After Small Business Saturday

“The fortune is in the follow-up.” It’s not just a saying; it’s true. Small Business Saturday is a great opportunity to get new people into your store, build awareness with a new audience, and make additional sales. However, if you don’t nurture your sales leads after Small Business Saturday, you’re missing an incredible opportunity and […]

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Your Sales Funnel Should Be a Conversion Funnel

A funnel is designed to get people from one level of your business to the next. Maybe it’s from not knowing about you to becoming aware of you. Perhaps it’s from being aware of you to becoming engaged with you. Or most importantly, from being engaged with you to becoming a customer. The reality is […]

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Funnels to Implement in Your Business

When someone says “business funnels,” do you often scratch your head and wonder what they mean? If so, you’re certainly not alone. Sometimes, the person talking about funnels doesn’t quite know what they mean either. Funnels are a buzzword, and often the concept isn’t well defined. A funnel is a process that you use to […]

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Isn’t it Time You Automated Your Purchase Funnel?

Are you still doing some aspects of your purchase funnel manually? Are you personally opening your email every day and responding to individual questions and sales requests? Does your newsletter require a ton of manual work every week or month? If so, I’ve got great news. You can automate your purchase funnel and save yourself […]

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How to Use Lead Funnels to Drive Conversions

Are you frustrated by the number of leads you have coming into your business that never turn into real customers? Having an effective lead funnel can completely change your experience. With a proper funnel, you can attract a large number of prospects, gain engagement with many of them, and sell to a large number. However, […]

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What is Lead Scoring and How Do I Automate it?

As you work through setting up your sales funnel, you’ll want to start focusing more of your sales team’s effort on prospects that are most likely to convert. These are your “hot” prospects, and you can identify them using lead scoring. What is Lead Scoring? Lead scoring is a method you use to rank prospects […]

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Automating Your Sales Funnel

As you develop your sales funnel, you want to make sure that you’ve filled all the gaps so no money is leaking out of your sales funnel that belongs in your business! Once you have the sales funnel solidified, it’s time to make it effortless. You can do this by automating your funnel. Why Automate […]

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How to Identify Gaps in Your Sales Funnel

As a business owner, your sales funnel is a vital part of converting prospects into buyers. Understanding what a sales funnel is, and how to identify and fix the gaps in it is essential to your success. You want to ensure that every new prospect flows smoothly through the process and has the highest possibility […]

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What’s an Online Business Manager (OBM)?

Used with permission from Tina Forsyth, www.onlinebusinessmanager.com The official definition of an Online Business Manager (OBM) is: A virtually based support professional who manages online based businesses, including the day-to-day management of projects, operations, team members and metrics. However I like to look at the role from a bit of a different angle – what is […]

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