by bgadmin | Jul 27, 2016 | Business Management
It’s been said that “the fortune is in the follow-up”, and that’s especially true in email marketing. Sending a single email or trying to schedule an appointment just once is unlikely to work. Even the most eager prospects get busy, miss your email, or have other...
by bgadmin | Jul 13, 2016 | Business Management
The best email subject lines are like the headline of an article; it immediately grabs attention and creates interest. If your subject line doesn’t do that, your prospect or customer will delete it and move on. If you want to boost the open rates of your emails and...
by bgadmin | Jun 22, 2016 | Business Management
Are you tired of having your human resource staff spending hours manually reviewing applications and resumes? I promise you they’re tired of doing it too. Your sales staff is probably also tired of manually screening leads for follow-up potential. Fortunately, there...
by bgadmin | Jun 8, 2016 | Business Management
Before we get into automating a business continuity plan, let’s define business continuity. Business continuity is the ability of a company to operate and recover from a significant disruption, like a fire or malicious attack, and get back to a “business as...
by bgadmin | May 25, 2016 | Business Management
Many companies are talking about automating business processes, and with good reason. Businesses face fierce competition for customers, and being as efficient as possible is not optional. If you don’t automate to improve, you’ll lose business to someone who does!...
by bgadmin | May 11, 2016 | Business Management
“Automation” has become a significant buzzword in business, but too many people use it without really understanding what it means. When you talk about automation, and especially when you plan to use it to improve your business, it’s important to know exactly what...
by bgadmin | Apr 27, 2016 | Business Management, Infusionsoft
As you work through setting up your sales funnel, you’ll want to start focusing more of your sales team’s effort on prospects that are most likely to convert. These are your “hot” prospects, and you can identify them using lead scoring. What is Lead Scoring? Lead...
by bgadmin | Apr 13, 2016 | Infusionsoft
As you develop your sales funnel, you want to make sure that you’ve filled all the gaps so no money is leaking out of your sales funnel that belongs in your business! Once you have the sales funnel solidified, it’s time to make it effortless. You can do this by...
by bgadmin | Mar 30, 2016 | Business Management
As a business owner, your sales funnel is a vital part of converting prospects into buyers. Understanding what a sales funnel is, and how to identify and fix the gaps in it is essential to your success. You want to ensure that every new prospect flows smoothly through...
by bgadmin | Mar 16, 2016 | Business Management
You’ve been told you need marketing automation. But what does that mean? Marketing automation simply refers to software that is available to automate and streamline your everyday marketing actions like email campaigns. Tools, like Infusionsoft, can help you create...